I help streaming, sports and subscription businesses grow subscribers profitably

Helping businesses acquire more subscribers, reduce churn and launch products successfully. Expertise in digital marketing, CRM, subscriber growth and go-to-market strategy. Hands-on leader available for interim, fractional or permanent roles

Book a 30 min call with Paul

Schedule a 30-minute strategy call to discuss your growth challenges and next steps.

Who I’ve worked with

Over a decade in marketing leadership roles
Scaled Sky+ to 3M+ households in the UK and later launched Sky Ticket in Germany — driving record subscriber growth and the highest monthly net additions across Sky Group through flagship campaigns including Game of Thrones.
Champions League launch
Led the launch of UEFA Champions League in Austria and the rebrand to CANAL+ — doubling the OTT subscriber base and delivering record sales growth.
International Streaming Strategy
Supported streaming and distribution initiatives across multiple regions, including the launch of Sony One in Africa and digital monetisation partnerships across LATAM, including TVOD deals with Amazon and FAST strategy.
Maxdome Rebranding
Repositioned Maxdome to compete in a rapidly evolving streaming market — growing the platform to over 1M paying subscribers.
Bundesliga Rights Market Entry
Supported the German launch during a critical rights acquisition phase, shaping mobile and telecom partnerships with O2 and Vodafone to accelerate early subscriber growth.

Why teams work with me

Operator, not just advisor

Streaming and subscription
I’ve launched and scaled streaming and subscription businesses inside Sky, CANAL+, Sony Pictures and ProSiebenSat.1. I don’t just advise—I help teams execute and deliver results.

Metrics led growth

Subscriptions & revenue
Built subscriber businesses from launch to millions of customers, doubling subscriber bases and delivering measurable growth in revenue, acquisition and retention.

Bridge between Product, Content & Marketing

Making teams work together
Bringing product, content, marketing and commercial teams together around a single growth strategy, shared priorities and measurable outcomes.

Digital Marketing

Digital growth - at scale
Build digital marketing strategies that improve acquisition efficiency, optimise media investment and increase customer lifetime value through better measurement, experimentation and attribution.

CRM, segmentation and behavioural triggers

Customer Lifecycle
Design CRM programmes using customer behaviour, segmentation and automation to improve onboarding, engagement, retention and winback.

Go-To-Market Expertise

Launch with confidence
Develop and execute go-to-market strategies that align product, marketing and sales to accelerate adoption and commercial success.

Acquisition to retention

The full subscriber journey
Optimise every stage of the subscriber lifecycle—from acquisition and onboarding to engagement, retention and winback—to maximise long-term customer value.

Leadership Collaboration

Building alignment
Build trusted relationships across executive teams, aligning commercial, product and marketing priorities to deliver faster decisions and better business outcomes.

Services I offer

Streaming & Subscription Growth Strategy

Launching a streaming product, sports rights package or market expansion requires alignment across product, content, distribution and marketing.

CRM, Retention and Lifecycle Marketing

Building automated customer journeys, segmentation frameworks and churn-reduction programmes for subscription businesses, using AI-assisted tools and behavioural triggers to improve engagement and LTV.

Performance & Commercial Optimisation

Focus on metrics that drive value including acquisition efficiency, churn reduction, pricing strategy and performance frameworks.

Interim & Fractional Leadership

Available immediately. EU and UK work rights. I provide leadership for launch, transition or turnaround phases while teams and businesses scale up. Open to interim, fractional and permanent roles — worldwide travel availability.

Pragmatic approach.
From first call to actionable insights in under 2 weeks.

Clear structured process focused on quick wins, measurable impact, and long-term performance improvements.
Step 01

Introduction Call

We discuss your goals, challenges, and how I can help — giving immediate clarity on quick wins.
Step 02

Identify Quick Wins

Rapid audit of channels, agencies, skills and KPIs reveals wasted spend and hidden growth opportunities.
Step 03

Test, Learn & Scale

Run structured experiments and scale what works to steadily improve marketing performance and ROI.
Step 04

On-Going Support

Continuous guidance ensures long-term improvements. Many short engagements evolve into ongoing collaborations.

Featured Projects

SKY: Game of Thrones Season 7 Launch
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Sky – Babylon Berlin Launch
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ProSiebenSat1 – Maxdome Rebrand
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CANAL+ Champions League Launch
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Sony Pictures – Marketing Dashboards
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Sony One Streaming Africa Launch
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What clients say about me

“
Paul is a highly capable marketing executive who combines strong brand acumen with deep expertise in digital marketing.
Martijn Van Hout
VP Canal+
“
Paul played a key role in the Bundesliga launch at DAZN in 2021, particularly across partnerships and go-to-market activities. He brings a strong customer and fan-first perspective, combining strategic thinking with a very practical, hands-on approach to execution. He was highly effective in supporting my team and I would happily recommend him.
Philip Tutmann
SVP Marketing and Subscriptions DAZN
“
He created and launched innovative digital campaigns for Game of Thrones that drove the largest subscriber growth across the Sky Group.
Ariana Saita
SVP Sky
“
I’ve parachuted Paul into projects across the world. Every time he’s delivered great results and built strong relationships quickly.
John Rossiter
EVP Sony
“
Paul is a highly capable marketing executive who combines strong brand acumen with deep expertise in digital marketing.
Martijn Van Hout
VP Canal+
“
Paul played a key role in the Bundesliga launch at DAZN in 2021, particularly across partnerships and go-to-market activities. He brings a strong customer and fan-first perspective, combining strategic thinking with a very practical, hands-on approach to execution. He was highly effective in supporting my team and I would happily recommend him.
Philip Tutmann
SVP Marketing and Subscriptions DAZN
“
He created and launched innovative digital campaigns for Game of Thrones that drove the largest subscriber growth across the Sky Group.
Ariana Saita
SVP Sky
“
I’ve parachuted Paul into projects across the world. Every time he’s delivered great results and built strong relationships quickly.
John Rossiter
EVP Sony
Paul Wilson - PGW Marketing

About me

I build subscriber growth: go-to-market strategy, CRM, performance media, and retention programmes for streaming, sports and subscription businesses — then lead the team that delivers it.

20+ years launching and scaling digital platforms across streaming, sports, and entertainment.

I’ve led go-to-market strategy and growth for services including Sky+, Sky Ticket, Maxdome, Sony One and CANAL+, building audiences and subscription businesses across Europe and Latin America.

My work combines product, marketing and commercial strategy to launch propositions, accelerate customer acquisition and drive sustainable growth — often in highly competitive markets and with limited resources.

I thrive in fast-moving environments where the objective is simple: launch it, grow it, make it perform.

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Please get in touch

If you’re looking to accelerate growth, launch a new product, or tackle a specific challenge, please feel free to get in touch. I’ll come back to you directly…

Frequently Asked Questions

  • With a free consultation to discuss your needs and see if I'm the right fit

  • Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.

  • Day rates and project fees are available on request. Interim and fractional engagements are typically structured on a day-rate or monthly retainer basis.

  • Yes — the subscriber acquisition, retention and CRM playbook I've developed in streaming transfers directly to any subscription-driven business: SaaS, fintech, health/fitness or e-commerce. The mechanics of CAC, churn, LTV and lifecycle marketing are the same.

  • You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

  • Most start with 3 months; average is 12–18 months, but I've had partnerships lasting years.

  • We align on your goals (revenue/subscriber growth), then optimize acquisition funnel, CPA, churn, CLV, app downloads, and registrations—tracked in real-time dashboards.